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2025: A Year of Global Presence and Phygital Execution at Uniqly.io

5 min readJan 1, 2026
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As we reflect on 2025, it becomes clear that this year was defined by consistency, global reach, and tangible execution. Rather than focusing on bold promises, Uniqly spent the year showing what phygital technology looks like in practice, at scale, across continents, and in collaboration with leading brands, communities, and events in Web3.

From major international conferences to cultural activations, custom merch drops, and industry recognition, 2025 strengthened Uniqly’s position as a reliable partner for tokenized physical products and on-chain engagement.

Phygital Drops & Community Engagement

The year began with the delivery of phygital holiday surprise packages that had been distributed to the community at the end of 2024 and physically shipped in February 2025. These packages included multiple items and were prepared as a thoughtful way to turn a digital moment into something tangible and personal.

Later in 2025, Uniqly organized another free gift drop for the community, once again sending out packages that contained more than a single item. This second action followed the same idea of rewarding engagement and loyalty through meaningful physical products rather than symbolic gestures.

Across both drops, the focus remained on appreciation, consistency, and maintaining a close relationship with the community throughout the year.

NFT Paris: Collaborations and Side Events

February marked Uniqly’s presence at NFT Paris, one of the key meeting points for the European and global Web3 ecosystem. The conference created space for meeting partners, brands and communities and for continuing conversations around real world use cases of phygital products.

For NFT Paris, Uniqly also prepared a dedicated set of custom t shirts designed specifically for the event. These items were created as part of Uniqly’s on site presence and were distributed within the conference ecosystem as a physical representation of the brand combined with on chain elements.

As part of the week, Uniqly co hosted a dedicated event together with Abstract. The event brought together people from different parts of the Web3 space and created room for relaxed discussions around culture technology and real world applications of on-chain products.

NFT Paris was also the setting for a collaboration with Rekt Drinks. Together, Uniqly created tokenized t-shirts that were distributed during the event. Each item combined a physical product with an on-chain component and showed how phygital merch can be naturally embedded into conference culture and brand activations.

Overall, NFT Paris was less about visibility and more about presence relationship building and using phygital products as a natural extension of in person interactions.

ETHDenver and Conference Merch

Following NFT Paris, Uniqly joined ETHDenver, continuing its presence at key global Web3 events.

For ETHDenver, Uniqly prepared a dedicated set of thematic t-shirts designed specifically for the conference. The merch was created to fit the local community driven atmosphere of the event and served as a physical extension of Uniqly’s presence on site.

Uniqly 4th Anniversary

In 2025, Uniqly celebrated its fourth anniversary, marking another year of building and delivering phygital products in the Web3 space. The anniversary was an opportunity to bring together partners, friends and community members in a more relaxed and celebratory setting.

The event was co organized together with Cookie.fun and Animoca Brands, combining different parts of the ecosystem into a single shared moment.

To mark the occasion, Uniqly also prepared a special anniversary merch created exclusively for the 4th birthday. The items were designed as a limited physical keepsake connected with on chain elements, emphasizing the phygital nature of the celebration.

Awards and Industry Recognition

In 2025, Uniqly received external recognition from outside the Web3 native ecosystem, highlighting the company’s growing visibility beyond the crypto space.

Uniqly was awarded the Silver Laurel in the Blockchain Company of the Year category at Invest Cuffs. The award recognized Uniqly’s consistent work in building real world blockchain applications and delivering phygital products at scale.

Later in the year, Uniqly also secured 2nd Place as Best Blockchain Company at Invest Cuffs Warsaw. This result further confirmed the project’s position among leading blockchain companies operating in the region.

Custom Merch Collaborations

Throughout 2025, Uniqly continued to work closely with Web3 communities and organizations by delivering custom phygital merch tailored to specific audiences and events. Each collaboration focused on creating physical products connected with on chain elements and designed to fit the context of the community.

Uniqly prepared dedicated merch for Crypto Academy, supporting educational initiatives with phygital products designed for students and members of the community.

Another collaboration included merch created for SheFi Warsaw, supporting a community focused on education inclusion and networking within Web3.

Uniqly also delivered merchandise for a vernissage organized by ThePolacy and Cashify, combining physical products with cultural and social context.

TOKEN2049 Dubai and RHAUS

In 2025, Uniqly was present at TOKEN2049 Dubai, continuing its participation in one of the most important global gatherings of the crypto and Web3 ecosystem.

During the Dubai edition of TOKEN2049, Uniqly co hosted RHAUS together with Rug Radio and Mog. The event brought together builders, creators and community members in a more culture driven and informal setting.

For RHAUS, Uniqly prepared phygital t shirts with tokens. After claiming the digital version as an NFT, participants could scan the item again and provide a wallet address to receive the tokens.

TOKEN2049 Singapore

The Singapore edition provided an opportunity to reconnect with partners from previous events and to build new relationships within the Asian Web3 ecosystem, which remains one of the fastest growing regions for blockchain adoption.

Media Coverage

In 2025, Uniqly was featured in an article published by Decrypt, providing broader exposure beyond event driven communication and social media.

The article highlighted Uniqly’s approach to phygital products and real world blockchain use cases, helping present the project to a wider audience interested in practical applications of Web3 technology.

Clout Festival Activation

Uniqly once again took part in Clout Festival with a dedicated on site activation focused on interaction and community engagement.

During the festival, Uniqly organized a Tixy Hunt that encouraged participants to explore the event space while engaging with phygital elements. The activation was designed to be intuitive and accessible, allowing attendees to take part without prior knowledge of blockchain or NFTs.

ETHCC Cannes and ETH Warsaw

In 2025, Uniqly remained actively present across key European Ethereum focused events, engaging with both international and local communities.

Uniqly joined ETHCC in Cannes, where the focus was on meeting builders, founders and partners and discussing practical use cases of phygital products within the broader Ethereum ecosystem.

Later in the year, Uniqly supported the local Web3 scene by sponsoring ETH Warsaw. The sponsorship reflected continued commitment to growing and supporting regional Ethereum communities alongside global presence.

Closing the Year

2025 was a year focused on presence consistency and delivery. Rather than introducing major shifts or bold announcements, Uniqly concentrated on showing up, collaborating with communities and partners, and applying phygital technology in real world settings.

From conferences and cultural events to custom merch drops and community gifts, each activity contributed to strengthening long term relationships and reinforcing trust in physical and on chain experiences working together.

The year closed with a solid foundation built through steady execution and global engagement, creating space for continued growth and deeper integrations moving forward.

Uniqly_io
Uniqly_io

Written by Uniqly_io

The first bridge between NFT and physical products.